It’s no secret that being a powerful networker is important to career advancement. Networking sometimes has a bit of a negative connotation with the implication of forcing yourself on others.

How many times have you been at conferences where the moderator “encourages” you to network with your peers? Rather than feeling that you’re forcing yourself on others, perhaps it’s time you take a step back. Take inventory of where youadd value, what you’re specifically looking for in a new role and really take control of your career search.

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This means networking with a purpose. “Since there are so many different platforms for people to market themselves these days, you have to find ways to cut through the white noise and get noticed.” says Ivan Misner, Ph.D., author of “Networking Like a Pro.”

Networking, at its core, is nothing but genuinely connecting with someone by cultivating deep personal connections. The trick is to think macro and look to build networks. 

The answer is to go back to the basics, and rely on the human element. Get in front of people and build relationships that are based on trust and sincerity.

What Differentiates You From Your Competitors?

There is an art to networking like a pro – but it means preparing a blueprint beforehand by creating a relationship action plan for every professional goal that you have.

We’ve created a thorough exercise called the “Self-Evaluation Form” (SEF) to be used as an introspective tool used to help you define your “hook” or your differentiator in this competitive market.

You’ll enjoy four primary benefits from completing the Self-Evaluation Form thoroughly and thoughtfully.

  1. It will help you with your own self-assessment and allow you to be as objective as possible in gauging your qualifications.
  2. It will help you to properly determine your levels of professional expertise and acumen.
  3. It will help recruiters or clients to better represent you by emphasizing unique and attractive elements of your skill set and experience, as well as the ways you could contribute to clients’ bottom line profitability.
  4. It will help you to prepare yourself to “ace” any interview and secure the job you want at the company you want.

You are the CEO of your own career – now start making executive decisions. Get started today with Brightlights’ Networking and Job Support Guide.