Using imagery produces the “aha” moments in your customer when they can see, hear, taste, smell, feel or experience something unique and visceral in your presentation. Our job, whether it be selling to a client or convincing a business associate is to get them to that aha place.
When Steve Jobs was courting John Sculley of Pepsi to [...]
Creating an “Aha” Moment for Your Client
The Ten Critical Success Factors When Expanding Internationally
Brightlights, in addition to being one of the preeminent recruiting firms focused on small to mid-sized technology firms, now represents The York Group (www.theyorkgroup.com) in Ontario and Quebec.
The York Group is a worldwide organization with 25 years of experience in finding, and growing, successful channel distribution relationships for software companies. They have business development experts [...]
A Simple Thank You Will Suffice
I have two teenage sons (19 and 14) that often drive me to distraction. I love them both with all my heart yet it seems that I spend a good deal of my time dwelling on their negatives rather than commending them and looking through a different lens on all the positives they accomplish in [...]
Read More...